Shooting Gallery: C215, “Smoke Gets in Your Eyes”

by Admin on 12/14/2011

“Smoke Gets in Your Eyes,” Christian Guémy, also known as C215’s solo show at Shooting Gallery until January 7, 2012 investigates the motives of cigarette ads and the iconology of smoking. Employing stencils based upon sample iconography of vintage cigarette advertising, Guémy blends layers of found objects, recycled cardboard, vintage advertising papers, and antique burned canvases with his snapshots of the people and streets.  Guémy also paints images of friends smoking, the hands of smokers, and portraits of smoking artists: George Braque, David Hockney, street artist Indigo, photographer Jeremy Gibbs, and Jon Cartwright, which looks beyond the mere visage and further into each person’s true character. C215 asks his audience to question how modern advertising sells ideas and how our stereotyped image of smoking is fabricated. The works highlight the manipulations of marketing and how thoroughly advertising can shape the public mind.

Christian Guémy, C215 is a Parisian street artist with two masters in History and Art. He began painting six years ago, and has exhibited extensively throughout the globe, including New Dehli, Morocco and Istanbul.