Photo Feature: FOG Design + Art Fair

by Admin on 01/19/2014

There was an overwhelming sentiment that the inaugural FOG Design + Art fair this past weekend, “a celebration of the last 100 years of art and design,” from its Preview Gala on Thursday, January 15 to its opening hours Friday, Saturday and Sunday was one of the most elegantly presented art fairs in San Francisco: from the wealth of large-scale and intricately designed exhibitor booths to a weekend lineup of lectures and interactive discussions with some of the leading figures in modern and contemporary art and design, including a heavy presence of the Architecture and Design curatorial department at the San Francisco Museum of Modern Art (the museum is a major collaborator and beneficiary of fair). With about 35 exhibitors, primarily galleries and design firms from San Francisco, New York, and Los Angeles with a few from the Midwest but including artists from around the globe, FOG remained small in scale compared to other fairs that have taken place in the same space (artMRKT last year hosted twice as many exhibitors), but didn’t feel sparse. FOG’s schedule also may be viewed as breaking traditions in some respects, as the usual fair season in San Francisco typically occurs in Mid-May; the national fair schedule resumes in New York in March with Pulse, Armory, Scope, and more. Created by Winslow & Associates, a San Francisco-based event company, FOG brought exciting, new gallery and design firm exhibitors to the city who have not before shown in previous fairs, including Gallery Seomi, Maxwell Davidson Gallery, and Gallery Industry. Plans have not yet been confirmed for FOG Design + Art to return next year.

More about the FOG Art + Design fair can be found here: The Exhibitor Catalogue can be found on